An overhaul of the digital booking and buying system for Southwest Train commuters.
Designed to help customers struggling with purchasing tickets online and reduce demand
on Stagecoach’s helpline.
The role involved creating UI designs, pattern libraries and prototypes in collaboration with a large agile UX and development team.
A new solution across web, iOS and Android
The final output was a customer-centric, multi-platform solution. A single easy-to-use interface through which customers could buy the cheapest tickets, easily access travel information and plan their journeys.