Luke Bailey Brown

As part of the Profutura Program for Danone, I was involved in designing and developing their latest nutrition-tracking tool. It's purpose was for both pre and post-birth mums to record and track their daily nutritional intake, whilst also receiving handy tips and suggestions on what foods would best suit their stage of motherhood.

Post birth mums could use the tool to record the progress of their baby's growth and nutritional intake, all underpinned by the support of the Profutura website and it's team of nutritionists.

Working closely alongside the UX and development teams, the site was designed to be fully responsive across desktop, tablet and crucially mobile devices. The tool was also designed to be used across multiple foreign markets within the Danone group.

Helping to maintain Costa's position as the UK's favourite coffee outlet, I worked on designing a series of seasonal and rewards based emails. They where aimed at encouraging coffee club members to redeem rewards points on their favourite in-store purchases, whilst also tempting them with new products on the side. 

This was achieved through a series of cleverly segmented emails targeting our audience at two key times of the year.

The summer campaign was tasked with increasing sales of their iced-based products. Using regional weather data, the emails where released during the hottest days of summer, leading to a 5% increase in penetration of the Costa Ice range.

The 12 days of Christmas campaign offered rewards to it's members, ranging from delicious festive product ranges, to the chance to win tickets to the exclusive Costa Book Awards.  

Increased engagement during this time resulted in a 12% year-on-year uplift in sales.

The Aptaclub website is a haven of information and support for knowledge hungry mums. I was involved in the design and re-launch of the website and subsequent email program. The fully responsive site features many useful articles on the journey of mother hood, from nutrition during pregnancy, through to weaning your baby. The site also features information about Aptamil's baby formula milk and cereal range.

The summer of 2012. The Olympics. The Diamond Jubilee. Wimbledon. Cool Britannia was back with a bang and social channels were pulsating with patriotic pride. As the quintessentially quirky British brand, Walkers wanted to ride this wave of positivity.

Whilst working at the Real Adventure I was involved in designing The Facebook Britometer app. Facebook users where encouraged to follow Walkers gaining them access to daily prize draws. Depending on the positive mood of the nation prizes ranged from free crisps to camping and sports equipment.

The result, 38,000 new Facebook likers and sharing driving reach to over 1 million people. All helping Walkers consolidate their position as one of Britain’s Top 100 social media brands.

A key area of conversation on Facebook and twitter amongst Tropicana fans was the types of flavours people would love to create or try.

As a result, whilst working at the Real Adventure we decided to give Tropicana fans the opportunity to actually have their own flavour made. I was involved in the design and development of the ‘Creation Station’ on Facebook. By becoming a fan of Tropicana on Facebook, people could access the ‘Creation Station’ app, which enabled them to select fruits, create their own flavour of juice and name it.

Everyone was guaranteed a free litre of juice or money-off voucher; while one lucky winner would go on to have their juice actually made.

The Creation Station was live for four weeks, registering 46,000 visits, with almost 50% of people completing the app and a further 18,000 sharing their experience across Facebook and Twitter.

The RVC is the largest and longest-established veterinary school in the UK. The college offers undergraduate, postgraduate and CPD programmes. After a successful pitch, I was asked to design the website for their small animal referral unit. The site was fully responsive across desktop, tablet and mobile devices. 

For most first time mums the journey of motherhood can seem a little daunting. Wanting to reassure them, I helped Cow & Gate design an app that put these mums in contact with mums-to-be at the same stage. Through the app they could post questions and join in discussions all moderated by the dedicated Cow & Gate Careline team.

Evian, the premium water brand wanted to raise awareness of their official support of the Wimbledon tennis finals. To help them achieve this, I was involved in the design and concept of the evian ball hunt game.

Users where encouraged to like the evian Facebook page, here they could follow twitter clues leading them to select locations around London. Their mission was to find special evain ball-boys who would in return give them a number and free bottles of evian. At the end of each day numbers where drawn out of a hat for the chance to win tickets to see a match.